Features Industry Profiles

December 17, 2021 • Debbie Eisele
Spreading Messages of Joy

Amy Catherine Charms.jpeg

Amy Catherine Designs is a woman-owned business located in Texas that creates custom charms and accessories. Owner Amy Hughes has been in business for over a decade and has created diverse lines, including a tween line, photo Christmas ornaments, photo pendants and more. 

Charms by Amy Catherine Designs

There is one line that is near and dear to Hughes — Always Choose Joy. “This line was inspired while caring for my mother who had dementia,” Hughes said. “It was a very trying and difficult time for me. Over the years of caring for her I realized all the joy she was teaching me. I decided to design a beautiful collection of jewelry and accessories to spread my message,” she detailed. 

Part of the proceeds from the Always Choose Joy line fund its PINKBOX project. “(This) line funds our PINKBOX project, which sends crafts to children’s hospitals and nursing homes. My mothers name was Pinky so I found PINKBOX to be a perfect name,” she explained.

“We think that all of the items in our Always Choose Joy line complement each other and give the customer a wide and special selection to choose from when displayed together as a collection,” Hughes said. “There are various price ranges and they will be sure to find something for everyone.”

Recently, Hughes modified the website to include almost all Amy Catherine Design items to better serve retailers in today’s world. Additionally, customer communications are conveyed via email and on social media to keep clients informed. For more information about Amy Catherine Design, buyers can visit them this winter at Dallas Total Home & Gift Market and Atlanta Market.

Customer service is paramount at Amy Catherine Designs. Hughes explained that she has a commitment to serve the retailers and build solid relationships with them. “We want them to love our products and spread joy to their customers like we do,” Hughes said.




75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.520.2137

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