News
April 12, 2012
American Greetings Partners with Mary Engelbreit
American Greetings has announced that it will be featuring designs from noted artist Mary Engelbreit later this year as part of an ongoing collaboration. The greetings, known for interesting characters, vibrant color schemes and subtle design touches that make each a unique and enjoyable experience, will be included in seasonal programs beginning this Halloween and sprinkled across everyday programs by the end of the year.
“To continue to meet the diverse needs of the shoppers who visit our card aisle, we are always looking for fresh voices and unique styles we can introduce, and the Mary Engelbreit collection is a tremendous addition to our offering,” said Kelly Ricker, executive director of product development at American Greetings. “From her eye-catching designs to her playful copy, Mary Engelbreit creates cards that make an impression on anyone who receives them. We can’t wait to work with our retailers to bring her newest collections to consumers.”
“It truly is a thrill to play a role in helping people share their feelings with family and friends, and I am very excited to have an opportunity to do that with American Greetings” Mary Engelbreit said. “I have always appreciated the unique connection that can only be made through greeting cards and my latest collections definitely reflect that spirit.”
For more information, visit www.corporate.americangreetings.com.