News

Results from a recent market study conducted by independent strategy consultancy AMR International (AMR) indicate that the New York International Gift Fair (NYIGF) holds a top position among U.S. home and gift tradeshows for both buyers and suppliers.

“The survey results will help us develop short-term actions to improve the show experience for both buyers and exhibitors, as well as a longer-term strategy to maintain NYIGF’s position as the leading, must-attend marketplace for home and gift products in North America,” said Dorothy Belshaw, NYIGF director and GLM senior vice president. “We’ve identified several areas to maximize our competitive strengths, which include our design-focused divisions and breadth and depth of new product offerings.”

AMR found that NYIGF’s established position and strong focus on design and quality has enabled it to outperform the market during recent economic downturns, with detailed feedback from survey respondents identifying three key differentiators: its focus on new and design-led product, especially in its Accent on Design and Handmade divisions; its overall product range; and its New York City location.

Additional benefits identified by market participants were NYIGF’s clear focus on unique product divisions; the look of the show; and its affordable product selection. Overall, home furnishings and decorative accessories are the most popular product sectors of interest, followed by jewelry.

The winter 2011 edition of NYIGF runs Saturday, Jan. 29, through Thursday, Feb. 3, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Piers 92 and 94.

For more information, visit www.nyigf.com.