April 28, 2015
BRIDES magazine, Checkerboard Ltd. partnering to develop new wedding stationery collection
BRIDES Magazine and Checkerboard Ltd., have partnered again to develop and distribute Brides Fine Wedding Papers, a new curated wedding stationery collection of statement-making designs, ranging from dramatic to demur, available in spring 2015.
For retailers familiar with BRIDES and Checkerboard’s previous efforts, Brides Fine Wedding Papers offers a completely new and updated style to serve today’s bride, her style, and her desires with 20 new ensembles.
Highlights of the new collection are full customization options and a focus on styles today’s brides demand. The collection features letterpress and foil printing techniques, hand-painted edges, a wide variety of envelope liners, and stunning graphics with themes such as floral or destination. The new ensembles also include the option of laminated papers that give a super thick tablet feel and impressive presentation. Brides Fine Wedding Papers ensembles include invitations, response and “save-the-date” cards, table cards, and personalized stationery, all on exquisite papers.
“As couples plan their weddings, they’re creating their personal brand,” said Micah Chase, President of Checkerboard, Ltd., the fine stationery and home décor designer and manufacturer producing the Brides collection. “Brides Fine Wedding Papers really assists the bride and groom in setting their style and tone for today and tomorrow.”
Experts at BRIDES Magazine and designers at Checkerboard have once again redefined the stationery selection process with Brides Fine Wedding Papers by giving the bride and groom an experience similar to interacting with the magazine’s distinctive and visual content.
“With its modern looks, unique designs and a variety of printing styles, Brides Fine Wedding Papers isn’t just an invitation to an event,” Chase said. “It is inspiration and tools to convey why it is their special union and why this guest is a part of it.”
The Brides Fine Wedding Papers ensembles are available at local stationery retailers. Retailers who would like to learn more about how they can carry the line may email Checkerboard at [email protected]