March 21, 2019
Wild & Wolf has new partnership with Draper James
Gifting manufacturer Wild & Wolf has a new partnership with Draper James, Reese Witherspoon’s Southern-inspired lifestyle brand. The new collection of gifts, drinkware and stationery accessories launched on March 15, 2019.
Under the new partnership, Wild & Wolf will create products across a broad range of categories including stationery, lunchware, drinkware, travel accessories, gardening products and more. The product design and development will be managed in-house by Wild & Wolf’s License Brand Team based in its Bath, UK office. The range launched exclusively in Paper Source on Feb. 15, and then into the wider U.S. retail market from March 15.
The products tie in seamlessly with Draper James’, Southern design featuring its signature Magnolia print, gingham check pattern, Georgia peach theme and sayings like Think Happy Thoughts and Call Your Mama.
Anna Lees, lead product developer, worked hand-in-hand with the Draper James’ team. Inspiration was drawn from Southern tailgates, the story of Sisterhood and even Reese Witherspoon’s new Southern “how-to-guide” from her book, Whiskey In a Teacup.
“We have been working hard to perfect our stationery and home goods, and it’s so exciting to see the ideas come to life,” said Kathryn Sukey, head of design at Draper James.“We took all of our heritage print accents — stripes, magnolias, and gingham — and carefully incorporated them into this line. Some of my favorite pieces are the party planner, the recipe box (complete with Reese’s grandmother’s coconut cake recipe), and, of course, our whimsical trinket trays.”
Find out more about Draper James at www.draperjames.com.