December 4, 2022
Viva Magenta selected as Pantone Color Institute’s Color of the Year 2023
Pantone Color Institute named Viva Magenta its 2023 Color of the Year.
According to Pantone, Viva Magenta (18-1750) is a red shade found in nature and signals strength. It’s an empowering, joyful color that “welcomes anyone and everyone with the same verve for life and rebellious spirit.”
Pantone describes the 2023 Color of the Year as a nuanced crimson red tone that presents a balance between warm and cool. PANTONE 18-1750 Viva Magenta is also a hybrid color, said by Pantone to comfortably straddle the physical and virtual, evocative of the multi-dimensional world. “Viva Magenta is a transformative red tone capable of driving design to create a more positive future,” the company said.
“In this age of technology, we look to draw inspiration from nature and what is real,” said Leatrice Eiseman, executive director of Pantone Color Institute. “PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”
Eiseman adds: “Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Channeling the essence of PANTONE 18-1750 Viva Magenta, Pantone worked with its longtime creative partner Huge, to engage in a design experiment that explores the relationship between new technology and human creativity. Working with the AI generative tool Midjourney, the team created the visual manifestation of PANTONE 18-1750 Viva Magenta by incorporating the messages and ideas embodied by the color to curate an immersive world that examines the connections between nature and technology. The key visual, designed with the help of artificial intelligence—serves as an invitation into an optimistic and endless new ecosystem to be explored, called “the Magentaverse.”
For more information on the Pantone Color of the Year for 2023, please visit: