September 6, 2019
Vera Bradley, Warner Bros. partner for exclusive Harry Potter collection
Vera Bradley, Inc. is a women’s fashion and lifestyle brand that has teamed up with Warner Bros. Consumer Products (WBCP), a licensing and retail merchandising organization, to create an exclusive Vera Bradley + Harry Potter collection, which will debut in 2020.
Vera Bradley’s design team will collaborate with WBCP to create a Vera Bradley + Harry Potter back-to-campus and dorm line featuring bags, accessories, stationery, drinkware, tech products, bath, and bedding, which will launch in June 2020. A Vera Bradley + Harry Potter “cozy” capsule featuring a fleece robe, slippers, and a sheared throw blanket will launch in November 2020, just in time for holiday gifting.
“We are thrilled to partner with Warner Bros. Consumer Products to create a magical, fun collection that will appeal to all generations,” noted Rob Wallstrom, chief executive officer of Vera Bradley. We know that many of our Vera Bradley fans are also Wizarding World devotees who will love these amazing products! Additionally, we appreciate and support the messages of diversity, acceptance, hope, and equality that are woven throughout the Books and wider Wizarding World, as these closely align with Vera Bradley’s values.”
The Vera Bradley + Harry Potter products will be available in Vera Bradley Full Line stores, on verabradley.com, and in select retailers beginning in June 2020.