March 8, 2019
Vera Bradley to debut New Hope Girls Collection on International Women’s Day
On March 07, 2019 Vera Bradley, Inc. (NASDAQ: VRA), the iconic women’s fashion and lifestyle brand, announced it has partnered with New Hope Girls, a Dominican Republic-based nonprofit organization, to create a limited-edition collection, Vera Bradley x New Hope Girls, set to launch on International Women’s Day, March 8, 2019.
The Vera Bradley x New Hope Girls collection will include a hobo bag ($55) and travel pouch ($15). Both styles were designed and sewn by New Hope Girls artisans and feature a colorful Vera Bradley floral print created exclusively for the partnership. In addition, Vera Bradley will donate $25,000 to New Hope Girls.
“Empowering women and caring for those in need has been at the heart of Vera Bradley’s culture since the very beginning, so there is great synergy between our brand and what New Hope Girls is doing to improve the lives of women and girls in the Dominican Republic,” noted Rob Wallstrom, CEO of Vera Bradley. “Vera Bradley couldn’t be happier to support New Hope Girls and bring awareness to their organization with our Vera Bradley x New Hope Girls collection in celebration of International Women’s Day.”
Vera Bradley’s friendship with New Hope Girls began in 2016 when the Company helped the organization renovate its on-site shipping containers into a fully- equipped, self-sustaining industrial sewing workshop that currently employs seven sewers. The Company continues to champion New Hope Girls’ cause by offering ongoing business mentoring.
“Since our very beginning, a facility of our own was something we prayed for and dreamed of. In 2016 we were able to realize that dream with the help of Vera Bradley. Our workshop is so much more than just the place where our New Hope Girls product is produced. It has become a sacred space for our women to come and grow not only as artisans, but also as individuals who are in their own process of transformation and beauty,” said Joy Reyes, Executive Director of New Hope Girls.
“Every woman and girl that enters our care has a ‘before’ and an ‘after.’ Each one is a powerful testimony of healing and hope. When you buy a New Hope Girls bag, you become part of our story and help us rescue girls and empower women,” Reyes added.
Vera Bradley x New Hope Girls will be available in Vera Bradley stores and on verabradley.com beginning Friday, March 8.