March 1, 2022
ToyFest opens at The Expo at World Market Center Las Vegas in March
International Market Centers (IMC) announced that its Expo at World Market Center Las Vegas (WMCLV) will host the nation’s first toy industry buying event of the year, ToyFest 2022, March 9-11, 2022, providing attendees with a unique new collaborative pairing of both traditional tradeshow exhibits and permanent showrooms with complementary products.
“We are delighted to welcome ToyFest to our World Market Center Las Vegas campus,” said Robert Maricich, chairman and CEO of IMC. “IMC’s unique combination of temporary exhibit space and permanent showroom resources will redefine the ‘market’ experience for exhibitors and attendees alike.”
To capitalize on this synergy, the Western Toy & Hobby Representatives Association (WTHRA) has moved ToyFest 2022 to The Expo at World Market Center Las Vegas from Nevada’s South Point Hotel and Casino. “A number of the exhibitors of ToyFest also have permanent showrooms in Building C of the World Market Center complex, so moving the show to The Expo creates a lot of synergy in one convenient location,” said Bill St. John, chairman of the board for WTHRA. “The move is creating a lot of buzz in the industry, and we know our customers will enjoy the new aesthetics and safe environment.”
ToyFest 2022 will be in The Expo’s South Hall March 9-11, 2022, with additional permanent showrooms open in World Market Center’s Building C March 7-11, 2022. “Cooperation between permanent showrooms and temporary tradeshows give attendees a more enhanced experience and additional shopping opportunities to see more diverse lines,” Wes Hardin, CEO of Diverse Marketing, whose showroom will be open during ToyFest, said.
In addition to over 2,000 ToyFest temporary exhibitors in The Expo at WMCLV, nearly 50 additional permanent showrooms in Buildings A and C will be participating featuring hundreds of relevant gift, toy and decorative lines. A full list of gift and décor showrooms open during ToyFest can be found at: www.lasvegasmarket.com/Year-
The Expo at WMCLV
“We opened The Expo at WMCLV in April of 2021 and have successfully hosted 23 trade shows and events, welcoming more than 70,000+ attendees to the downtown Las Vegas area,” said Jennifer Muna, vice president of market operations. “2022 is returning as a strong recovery year for the tradeshow industry with The Expo playing a crucial role in addressing demand for modern convention and trade show space in downtown Las Vegas and rebuilding supply chains by bringing suppliers and buyers back together.”
Boasting more than 315,000 square feet of space and equipped with amenities to meet a variety of event needs, The Expo at WMCLV is divisible into two halls – North and South halls – which can accommodate up to 1,000 trade show booths. The Expo at WMCLV features sizable exhibit space, an expansive lobby and registration area, onsite shuttle bus depot, attached parking garage and permanent food service areas. For more information, visit www.ExpoWMCLV.com.
For more information on International Market Centers, visit IMCenters.com.