January 27, 2022
Toy Fair opens year-round virtual platform
In the absence of Q1 live events, Toy Fair is encouraging toy companies to leverage Toy Fair Everywhere, a virtual platform that is available during Toy Fair season and all year long.
“Toy Fair Everywhere is the ideal environment to get matched with new buyers year-round, engage with current and prospective customers, and showcase entire product lines or curated offerings with photos, videos, and catalogs,” said Kimberly Carcone, senior vice president of global market events at The Toy Association.
Category Marketing Buying Events
Toy Fair Everywhere is hosting Category Marketing Buying Events throughout 2022 to provide a focused environment for buyers to explore and shop from Toy Fair Month kicking off on Feb. 21 – the week that Toy Fair New York would have taken place.
Schedule for Toy Fair Everywhere
- Feb. 21 | Toy Fair Month
- March 21 | Outdoor Play & Sporting Goods
- April 18 | Arts & Crafts
- May 16 | Games & Puzzles
- June 13 | Learning & Educational/School Supplies
- July 11 | Infant/Preschool
- Aug. 8 | Apparel & Accessories/Costumes, Pretend & Role Play
- Sep. 5 | Dolls & Plush
- Oct. 5 | Gifts, Collectibles & Novelty
- Oct. 31 | Licensed Brand
“Companies that are looking to get their products in front of buyers in light of the continued absence of in-person events can count on Toy Fair Everywhere to boost sales,” added Carcone.
Toy Fair Month on Toy Fair Everywhere will also feature virtual educational content that was slated to take place at the Javits Center, including the Toy Trends Briefing, seminars about the Metaverse and more.