August 17, 2022
The GCA Workshop & Retreat offers virtual educational content this September

The GCA Workshop & Retreat, Many Voices, One Community, offers a lineup of speakers and topics, Sep. 22-23, 2022. This year’s retreat offers two days packed full of virtual educational content and networking opportunities, as well as some fun interactions.

GCA Workshop & Retreat

The Greeting Card Association (GCA) has released details on some of the sessions planned.

PR in a Pinch- How to Land Media Mentions with KJ Blattenbauer, Founder & Publicist, Pretty Peptalks, Hearsay PR

Ready to land big name media mentions for your brand but are short on time? This is your one-stop shop for everything related to pulling together pitches that land you press-in a pinch. You’ll receive direction on exactly how to plan, prep, and position your brand for the spotlight. Want to have your name everywhere? Attend this talk!

What You Need To Do – To Prepare to Present to and Sell To Key Accounts with Kate Murrary, Owner/Designer, Quick Brown Fox Letterpress

Kate Murray from Quick Brown Fox Letterpress will host a session on how to prepare yourself and your brand to present and sell to Key Accounts. There will be a Q&A at the end of the session.

The Right Words with Sarah Schwartz, Editor in Chief, Stationery Trends

With stationery and all social expression product, the ultimate goal is always connection — whether it is one-to-one through a greeting card or ciphering that perfect solution to an ongoing problem in a journal. The job as the maker, then, is to facilitate this for people they have never met and will most likely never meet — and also form a connection with the audience she organically grows. From verbiage to illustration and graphics, product details to packaging, what is driving today’s most dynamic, cutting-edge finds? And, beyond your product, what does your brand say about you? From mission statement to cause-related promotions, consumers are becoming more and more discerning about those makers they choose to support and follow. Sarah will provide a deep dive into what is capturing consumer attention — and sales.

Registration is now open. Tickets are $199 for GCA Members and $299 for non-members. GCA offers an Early Bird registration now through Sep. 1, 2022. For more information on the full agenda, click here.

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