January 19, 2022
Spielwarenmesse offers a new digital platform this February

Spielwarenmesse Digital offers a new digital platform, Feb. 2-6. The new platform offers a live programs, a wide range of communication tools and an overview of trends and innovations.

Registration for visitors to Spielwarenmesse Digital begins on Jan. 19. Buyers can register at and complete a personal profile. Tickets can be obtained at Previously purchased tickets to the in-person event that was canceled, will remain valid for Spielwarenmesse Digital.

Live Programs for 5 Days

The digital inaugural event Feb. 2, will launch the live phase of Spielwarenmesse Digital and will include the announcement of the winner of the ToyAward. Knowledge-sharing is also a focus: the presentations from the Toy Business Forum will be streamed via the platform on all five days.

Topics cover a spectrum ranging from current trends in retailing and toys, through marketing, to sustainability and digitalization. Spielwarenmesse Digital will also be showing the LicenseTalks product presentations from exhibitors. All participants can very easily add presentations in which they are interested to their own calendar on the platform. After Feb. 6, the presentation videos will be available on-demand. The presentations on the Toy Business Forum are available in both German and English.

Virtual Meetings

In addition, Spielwarenmesse Digital will provide a compact overview of all participating businesses and their product ranges. Under the menu item Exhibitors & Products, all of the companies are represented with their own entries. Profiles include company contacts and an overview of their product range and selected product entries, with text and images. Retailers can make direct contact with exhibitors using various communication tools including private chats, group chats, audio calls and virtual video meetings, which are easy to arrange. The platform also includes a number of search and filter options that allow users to quickly find relevant suppliers, innovations, brands and licenses and save them to the “favorites” list. The Special Areas from the physical fair are also reproduced on Spielwarenmesse Digital.


A further highlight is the “Networking” area. Based upon a user’s personal profile, the platform will recommend appropriate contacts to each participant. Using the search function, buyers can also easily find trading partners and network with them.

“In Spielwarenmesse Digital, we are setting new standards,” explained Christian Ulrich, spokesperson of the executive board at Spielwarenmesse eG. “With this platform, we are providing the international toy community with an extensive industry network that will enable them to exchange ideas and develop new business relationships.”

For more information and tutorials on how to use the platform, visit

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