December 18, 2019
Philadelphia Gift Show shares schedule of events
The Philadelphia Gift Show and the Philadelphia Souvenir & Resort Expo have shared their combined schedule of events that will be taking place on-site when the show comes to the Greater Philadelphia Convention Center on Jan. 25-28, 2020.
One of the show’s newest events that will be highlighted is the Tour of Philly. Tommy Brown from the St. Louis Zoo will be hosting a guided tour of Philadelphia’s best custom-tailored products that promise to differentiate exhibitors who sign-up to be featured on the tour.
The Philadelphia Gift Show also encourages its exhibitors to continue offering some of their featured “Stay for the Last Day” campaigns to entice buyers to attend the final day of the show. These show specials are always a draw for buyers and owners looking to build on new and existing relationships, and to extend some savings from exhibitors looking to stand out from the crowd.
April Holinek, the shows director, understands the value of being able to stand-out from the crowd. “We believe that exhibitors are looking for ways to get noticed in a growing list of vendors on the show floor. In year’s past we have found that by offering these price-based incentives, the exhibitors tend to have a better overall show and leave with better results than they expected,” she said.
Along with show specials and specialized tours, the show will continue with its popular and well-received Muffins & Mimosa Happy Hours, Hot Chocolate & Popcorn Socials and will bring back the Philly Cheesesteak Lunch program. These events allow for attendees to meet on a personal level and discuss industry trends, personal business and other topics of interest while enjoying complimentary beverages and snacks with colleagues and friends.
Lisa Glosson, VP of events gift & souvenir portfolio for Clarion shared that the show continues to bring in new vendors, partners and visitors and is excited about this year’s show. “As we continue to grow our relationship with groups like the Zoo, Aquarium & Garden Buyers Group (ZAG) and build on a show that connects the right buyers to innovative and industry-moving exhibitors, we are excited about the relationships we are helping to foster between retailers and manufacturers, distributors and wholesalers,” Glosson noted.
In response to customer demand for even more unique artisan gifts, the show is will bring back Artisan Alley, which debuted last year with positive feedback. The newly expanded showcase will be available for retailers to find the newest handcrafted gifts and wares at the Greater Philadelphia Expo Center.
The show is expected to attract more than 3000 buyers and a versatile audience of retailers who are increasingly looking to regional markets to save on travel and stay closer to home.
PHILADLEPHIA SOUVENIR & RESORT EXPO EXPANDS, RELOCATES
Offers a one-stop resource for regional retailers seeking a convenient resource for tourism merchandise, custom-tailored to the region. The segment will also move to the front of the show, across from the main entrance registration.
ARTISAN ALLEY GROWS
Continued growth to Artisan Alley showcase provides even more handmade vendors that offer unique designs in a range of media and styles. While many artisans are unique to the region, their designs are considered a perfect mix for enhancing the store shelves of boutique and souvenir shops alike.
PHILADELPHIA GIFT SHOW BUYERS CONCIERGE CLUB
The newly refined Philadelphia Buyers Concierge Club appointment-setting app gives pre-registered buyers and exhibitors the ideal opportunity to set appointments ahead of show opening based on mutual interests.
“We’re constantly working on new initiatives designed to enhance the exhibitor ROI and the retailer’s show experience,” added April Holinek, show director for the Philadelphia Gift Show.
“Buyers and exhibitors alike can look for even more interactive events on the show floor, ranging from networking events to industry socials, all designed to enhance networking and relationship building experiences for those looking to enhance their on-site experience,” she said.
The 2020 edition of the show will return to the Greater Philadelphia Convention Center on Jan. 25-28, 2020. For more information, visit www.philadelphiagiftshow.com.