December 3, 2015
Paperworld shows record number of participants for greeting cards design competition


On November 26 in Frankfurt am Main, a distinguished adjudicating panel met to evaluate the submissions for the Paperworld design competition for greetings cards. The adjudicators – all experts in their field – assessed the greetings card designs that were submitted according to a number of criteria: craftwork skills, originality of idea, quality of presentation and design of the inscription. The organizers of the competition, Messe Frankfurt and the Working Association of Manufacturers and Publishers of Greetings Cards (Arbeitsgemeinschaft der Hersteller und Verleger von Grußkarten – AVG) reported record levels of participation in the competition. More than 700 entries were received from design students, school and university students and other interested talents from the younger generation before the closing date of the competition on October 30. The ten best pieces of work will be exhibited in the “Centre of Excellence – Greetings Cards” in Hall 5.1, where the final winner will be decided by a ballot of the trade visitors attending.

“The extraordinarily high levels of participation from both Germany and elsewhere shows that the interest in this innovative competition continues unabated and that, even after thirteen years, the competition can continue to grow in appeal,” said Matthias Hanfstingl, the AVG representative responsible for the design competition.

After intensive discussion at the meeting, the adjudicators were full of praise for the variety, quality and creativity of the entries, which once again distinguishes this greetings card competition. Many of the participants had created cards with themes close to the heart of young people, including moving home, friendship, love, separation from family, travel and life in the big city. The facility with words evident in the submissions – both in German and English – is also striking. The greeting cards make their impact through a wide variety of illustrations, elaborate appliqué effects, clever folding, stamping and sliding techniques or through sophisticated fold-outs. Alongside traditional paper and card, the creators have used a wide variety of materials such as felt, wood, fabrics, leather and cellophane.



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