January 22, 2020
NY NOW launches curated lifestyle destination at Winter 2020 Market

NY NOW is extending its footprint in the lifestyle market to address the ever-changing retail model with the debut of a new Luxury Lifestyle platform. Taking place Feb. 2-5 at the Jacob K Javits Center in New York, Luxury Lifestyle will showcase a curation of lifestyle products, including elevated jewelry collections, distinctive gifts and décor, and accessories.

The debut of Luxury Lifestyle will feature companies such as Dana Kellin, Kinross Cashmere, LARQ, Lord Jones, Mizuki, Nest Fragrances, Polly Wales Fine Jewelry, TATINE, and VIVO.

“Consumers on average are earning more, and as a result the retail landscape is experiencing a rise in demand for luxury goods, specifically those that allow for expression of personal style”, said Melissa M. Engongoro, event director, Lifestyle for NY NOW. “We’ve carefully curated a collection of designers who will excite retailers with their unique points of view, innovative designs and luxurious styles, in a setting that will help retailers evolve and engage creatively with these buyers in their stores.”

Luxury Lifestyle will be adjacent to Accent on Design and Wellness to provide a seamless and efficient buying experience across the newest innovations and trending designs.

“I have the amazing role of curating the companies, designers and products for Luxury Lifestyle. My goal is to create an elevated experience for discerning exhibitors and lifestyle retailers to come together in one space,” said Laura Brown Lyden, curator for Luxury Lifestyle.“There they can identify new opportunities and grow their businesses together in a like-minded community. We look forward to continuing to enhance the Lifestyle Luxury experience beyond its inaugural launch.”

NY NOW Winter 2020 dates are staggered

  • Handmade: Feb. 1-4
  • Home and Lifestyle: Feb. 2-5
  • National Stationery Show (NSS) and SURTEX Show: Feb. 2-5

NY NOW is open to members of the industry including retailers and buyers as well as members of the press. For more information and to register, visit

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345


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