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The Greeting Card Association (GCA) will expand *Noted: The Greeting Card Expo for 2024 to include Gifted: The Creative Gift & Home Expo.

The newly reimagined *Noted+Gifted takes place April 17-18, 2024, at the Fort Mason Center for Arts & Culture in San Francisco.

“*Noted+Gifted is designed to offer a unique environment in which creative makers and brands can share their products with buyers seeking an elevated mix of stationery and gifts,” said Nora Weiser, executive director of GCA.

The event is led by engaged volunteers who are committed to meeting maker needs, creating a must-attend show for buyers and offering an experience that keeps the focus on products and people.

“Traditional shows risk over-complicating logistics for exhibitors or failing to acknowledge the needs of buyers,” Weiser continued. “*Noted+Gifted offers move-in-ready exhibit spaces, programs and activations that engage buyers, and a layout designed to delight buyers with discoveries at every turn.”

*Noted was launched in 2019 after the shuttering of the National Stationery Show (NSS). After two years of cancellations due to COVID, *Noted took place in San Francisco in 2022 and 2023 co-located with Emerald Expo’s SF NOW, a Bay Area iteration of Emerald’s popular NY NOW trade show. While GCA will manage *Noted+Gifted as its own standalone event, the nonprofit will continue to partner with Emerald for GCA’s *Noted Village areas at summer and winter NY NOW markets.

According to GCA, the loss of NSS, along with Urban Expositions’ closure of its SF Market (formerly San Francisco International Gift Fair), Seattle Gift Show, and California Gift Show left brands and buyers without a convenient West Coast market.

“This is a new and exciting chapter for our industry and the West Coast offers such a unique energy for creatives and makers,” said Jeremy Saumure of Los Angeles’ Flax Pen to Paper, who serves on Gifted’s Industry Advisory Council. “San Francisco is the perfect landscape to showcase those talents and offers buyers in California and surrounding states a convenient location to shop. I am honored to be a part of this reimagined show, and I look forward to 2024.”

Move-in-ready spaces complete with hard walls, furnishings and lighting start at just 36 square feet, allowing smaller brands and independent makers the opportunity to reach a motivated audience of wholesale buyers, according to GCA.