August 6, 2019
Noted 2020 plans underway

Noted: The Greeting Card Expo, created by the Greeting Card Association (GCA), is an event designed to bring together the greeting card community and after a successful launch in May 2019, plans are underway for Noted 2020, which will be held at Fort Mason Pavilion in San Francisco from May 2-4, 2020.

Last year, Noted debuted in Brooklyn and provided attendees an opportunity to connect with one another, discover new products and celebrate the diversity of greeting cards and card designers. Industry professionals will once again have the opportunity to network, attend educational seminars and browse trends in greeting cards during the 2020 expo.

The primary focus of Noted is the cards and will provide attendees vendor resources, such as industry suppliers of fixtures, printing, and more. This year buyers will once again have the ability to connect with makers in a meaningful manner.

The 2019 event offered a Pitch Program, which will emerge again in 2020. This program provides publishers, chosen at random, an opportunity to pitch their line to a select group of retailers and offers two tracks: one for independent retailers and one for for larger buyers.

Additionally, GCA will partner with Blue Print for 2020. Blue Print, a surface print and design show, is a community of artists, studios, buyers and visitors, and will showcase up-and-coming artists in a cost-effective manner.

Renewals for the 2020 event are open now through Aug. 15, 2019, after which the show will open registration to new exhibitors. “We are looking for a nice increase in exhibitors and retailer traffic, and our partnership and co-location with Blue Print will more than double the overall size of the show,” said George White, president and COO, UWP Luxe and Up With Paper Luxe; co-chair of Noted.

Excitement reigned last year, when attendees were greeted daily with a wall of donuts and coffee. This year this tradition continues! White recently traveled to the site and conducted a mission to find the best donut supplier in the area: “And I did; Bob’s Donuts.”

Noted image of Bob's Donuts
Bob’s Donuts and Pastries has been selected to supply the daily wall of donuts at Noted in 2020.

The 2020 Noted is the beginning of an annual rotating event, which will change venue locations each year. For 2021 and 2022, U.S. cities will be selected based upon exhibitor and attendee feedback. By changing the location each year, Noted will continue to deliver the latest trends from consumers all over the country and provide a fresh perspective to buyers and visitors.

For more details on Noted: The Greeting Card Expo, visit

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