February 16, 2011
National Stationery Show to Host Second Annual Future Conference
A serious discussion about the future of the stationery industry in the Internet era is the content of the second annual National Stationery Show (NSS) Future Conference taking place at 7:30 a.m. on Sunday, May 15, at the Jacob K. Javits Convention Center in New York City.
This year’s conference is entitled “Put it on Paper: The Importance of Pen and Ink in the Digital Age,” and will open with keynote speaker Seth Godin, best-selling author and marketing entrepreneur, and founder of Squidoo.com. A panel discussion entitled “The Analog is Mightier than the Digital – Believe It!” will follow the keynote speech. The discussion will focus on how the synergies of a retailer’s online presence with their brick and mortar business can grow their bottom line.
“The National Stationery Show is the appropriate context to have this conversation,” said Patti Stracher, show manager. “The brick and mortar retailer, in particular, has multiple opportunities to benefit from the ideas presented. Social media marketing, a branding website, an online retail option – all of these can positively build consumer awareness, broaden services to their current customers and ultimately grow their brick and mortar businesses. All of us in this business have a considerable stake in their success and it is at the NSS that these experts should come together.”
Panelists include Holly Bretschneider, president and chief style officer of Salutations, an award-winning stationery, invitation and gift boutique in Charlotte, N.C.; Maude Standish, a trend forecaster from The Intelligence Group, a youth-focused consumer insights company dedicated to identifying emerging movements in popular culture, and translating that information into relevant knowledge for companies, brands and institutions; Harold Kyle, co-owner and co-founder of Smock Letterpress and Bella Figura; Eliza Browning, a seventh generation family member and director of Crane Digital at Crane & Co.; and Nole Garey, founder of the premiere paper blog Oh So Beautiful Paper.
Tickets are available for $75 through the NSS’s website at www.nationalstationeryshow.com.