News

In anticipation of the National Stationery Show (NSS) on May 21-24, 2017 at the Jacob K. Javits Convention Center in New York City, exhibitors can sign up for six free webinars designed to help them get the best results from their trade show experience. The series begins on Dec. 15, 2016, and continues through March 16, 2017.

Exhibitors can register online and participate live, or view the presentation “on demand” if the date and time don’t work with their schedule.

“Tradeshow participation offers an exceptional opportunity for exhibitors to expand brand awareness, generate leads, build relationships and write orders,” said Patti Stracher, Emerald Expositions vice president and the outgoing NSS show director. “Careful planning and execution enhances the results. This webinar series supports our exhibitors’ success before, during and after the NSS so they can capitalize on their investment and achieve great results.”

The slate of webinars focus on how to promote an exhibitor’s presence at the show through PR, social media and other marketing opportunities, as well as how to protect copyright and intellectual property rights, create a measurable sales plan, meet the best sales reps, navigate booth logistics, and design a booth that will stop buyers in their tracks.

The NSS exhibitor webinar series

Thursday, Dec. 15, 2016
1 p.m. EST
Put PR to Work for Your Company at NSS and SURTEX
Participation in NSS or SURTEX provides access to an exceptional industry community — and that includes media. Plan ahead to take advantage of the Show’s PR resources, opportunities and exposure. Dianna Smoljan, president, The Write Concepts, the agency of record for both the NSS and SURTEX, will outline how to prepare and be ready to work with the media to make the most of the Show experience.

Thursday, Jan. 19, 2017
1 p.m. EST
NSS Marketing & Social Media
Join Rob Fortier, Creative Talent Wrangler, along with Kelly P. Bristol, NSS show director,  as they discuss all things related to promoting an exhibitor’s presence at the show — including effective use of social media, “must-dos” for press coverage, and not-to-be-missed NSS marketing opportunities.

Thursday, Jan. 26, 2017
1 p.m. EST
Copyright and IP Basics
Emily Danchuk is an intellectual property attorney with almost 14 years of experience, and the founder of Copyright Collaborative, LLC. Danchuk specializes in all aspects of copyright and trademark matters, including infringement issues. This webinar will help artists and small businesses navigate the legal waters of intellectual property and copyright infringement.

Thursday, Feb. 9, 2017
1 p.m. EST
Tradeshow Sales Success and Follow-Up
Every exhibitor goes into a trade show with big dreams of opening new accounts, writing lots of orders, signing up an enthusiastic sales force and making a name for themselves in the industry. But why do some companies have a better show experience than others? To achieve success, exhibitors need to have a plan for success, and that means making sure they’re prepared for all the details of doing business. Rob Fortier, Creative Talent Wrangler, will lead this webinar.

Wednesday, Feb. 15, 2017
1 p.m. EST
Rep Ready
Successful exhibiting is about more than simply setting up a booth and hoping for the best. A great show is about making connections, as well as sales, to grow the company’s business. Exhibitors will learn how to make the most of the trade show by doing a little pre-show homework and preparation to find and meet the best sales reps. Rob Fortier, Creative Talent Wrangler, will share proven strategies and actions exhibitors can take now to get rep ready and optimize the show experience.

Wednesday, March 1, 2017
1 p.m. EST
Operations & Logistics
Megan Ellis, NSS operations manager, will present this webinar on all things operational — from shipping and move-in, to electrical, labor, furniture and furnishings – to help exhibitors set up their booth more easily and efficiently.

Thursday, March 16, 2017
1 p.m. EST
Visual Merchandising & Display
An exhibitor only has a few seconds to command a buyer’s attention and motivate him/her to enter the booth. Visually exciting and effective booth design is key to creating an inviting atmosphere. Kelly P. Bristol, NSS show director and Natalie Chang, Director of Visual Merchandising at Lifeguard Press and consultant and co-host for the Stationery Academy, will discuss theme, color, product merchandising, lighting and other display techniques. The webinar will also present some of the most popular booth furnishing options from floor covering, to wall materials and furniture.