News

November 21, 2019
MHS introduces new artist Bethany Joy at winter trade shows

Work of Bethany Joy, artistMHS Licensing & Consulting specializes in representing popular artists and advising manufacturers in the search, evaluation and acquisition of new properties and personalities. MHS will introduceBethany Joy, a mixed media abstract painter, at the upcoming 2020 Atlanta International Gift and Home Furnishings Market in January. Joy’s paintings will also be featured in the MHS booth, 3286, during 2020 SURTEX held Feb. 2-5, at the Javits Center in New York City.

“We are thrilled to begin the new year and decade introducing such a bright and colorful artist,” said Marty Segelbaum, president of MHS Licensing & Consulting. “We feel Bethany’s portfolio of fresh and trending abstract paintings will be a big hit with manufacturers at these all-important winter tradeshows.”

Joy expresses joy through painting vibrant abstracts, flowers and inspirational quotes. She mainly creates with acrylic paint; however, she loves experimenting and introducing pastels, watercolors, oils, and other materials within her paintings to add different textures. The process of painting is very playful and spontaneous for her. Joy’s works have broad appeal and are available for licensing on greeting cards, stationery, home textiles, bath ensembles, bedding and more.

In addition to new artist Bethany Joy, MHS Licensing & Consulting will also be introducing new images from its other successful and highly sought-after artist brands at Atlanta Gift Market and SURTEX. Collectively their proven art properties generate over $122 million in annual sales through their licensee partners.

For more information, visit www.mhslicensing.com.




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