October 20, 2022
Keena selects e-commerce platform MarketTime

Keena, a boutique wholesale manufacturers’ representation agency offering expertise to brands in the gift, home and fashion categories, selected MarketTime as its sales enablement and e-commerce platform.

According to the company, Keena expects to realize operational efficiency gains and access new growth opportunities by converting to the MarketTime platform.

“Choosing the right technology partner is critical for any sales agency. We are excited to benefit from MarketTime’s platform capabilities, ecosystem scale and expertise,” said Adriana de Mello, CEO of Keena. “Just as importantly, the MarketTime leadership team is 100% committed to the success of sales agencies and sales reps. Early on in our discussions, it was clear that we shared a common vision for how our industry must evolve to continue to thrive.”

Keena will implement MarketTime through the remainder of 2022 and will use the platform during January markets in 2023. Keena will utilize the full suite of solutions offered by MarketTime, including cloud-based back-office management and commissioning; order writing apps for PC, iPad, iPhone and Android; a configurable B2B web shop that integrates with Keena’s data; order delivery and payment processing solutions for Keena’s 75 brand partners; and analytics and business intelligence for Keena’s sales reps and administrative team.

“Adriana and the Keena team are thought leaders in our industry and have a deep understanding of the role technology plays in supporting a successful sales agency,” said Chris Happ, CEO of MarketTime. “MarketTime aspires to be the technology platform of choice for the most innovative B2B sales organizations in the world, and we could not be more excited to partner with Keena.”

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