July 1, 2019
Industry Profile on Fawn Paper Co.
Fawn Paper Co. has grown from its humble beginnings in a small apartment in 2013 into a very successful Manhattan operation providing made in the USA product, which is eco-friendly and stocked on so many retail shelves. Caroline Ruiz, owner and designer, may have a passion for dogs, but she also has one for designing and creating.
With a wide range of product, which all retails for under $50 dollars, Fawn Paper Co.’s products provides retailers a mix of merchandise for customers. Stationery Trends had the opportunity to learn more about Caroline Ruiz and Fawn Paper Co. and here is what we discovered.
Stationery Trends (ST): Please describe the various products you offer?
Caroline Ruiz (CR): Fawn Paper Co. offers a variety of paper goods and giftables that are designed to inspire smiles. Lovers of dogs, beer, and plants will feel right at home with our line of products.
ST: There are some things that are timeless—a little black dress or the perfect martini comes to mind. What epitomizes “timeless” for you when it comes to stationery?
CR: A sincere sentiment that will resonate for years to come. Our To Have & To Hold card comes to mind.
ST: What are your three top-selling products?
CR: Sweet Ass Birthday Card, Oodles of Thanks Card and Garden Tools.
ST: What have you learned about running a stationery and gift business that’s surprised you?
CR: I am better with numbers than I thought! I also spend a lot more time with numbers than I initially realized.
ST: If you were a stationery product, what would you be?
CR: I would be a notepad! Preferably adorned with pups – I love writing lists.
ST: What is the best buy under $50?
CR: All of our products actually retail for under $50.
ST: What is your best splurge product?
CR: Our Garden Tool set!
ST: What is your design process when adding a new product? What kind of research is involved?
CR: I keep a running list of ideas and phrases on my phone. I read through that list when I sit down to design new products. I often sketch things out first to visualize how the design will lay out.
ST: Any tips for others in the stationery industry?
CR: Just get started! Also, Proof to Product is a great resource. I wish I knew about it when I first started out.
For more information on Fawn Paper Co., visit fawnpaperco.com.