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The year 2021 will mark the 40-year anniversary of the Giordano family’s success in the art licensing industry. Greg and Bob Giordano have expanded, developed, and adapted their art and designs to fit the ever changing consumer market, while still maintaining a sense of loyalty to the traditional style in which Joseph Giordano, their father, brought to the field in the early 1980s.

Joe Giordano started licensing his artwork under “Giordano Studios.” Before starting his own art-licensing business, Joe was a staff illustrator for a top greeting card publisher in New York City. After college, Bob joined the business in 1984, and after several years as a successful wildlife painter, Greg also joined the family business.

Throughout the late 1980s and 1990s, Giordano Studios established themselves as leaders in the field. The brand was famously known for its nostalgic, classic and whimsical Santa designs, which were featured on a myriad of products, including holiday stockings and tree skirts, collectible plates and figurines, stationary and plush.

Joe’s Santa Claus designs were extremely influential to both of his sons. “Our father’s Santa Claus’ inspired us in everything we do and create, even to this day. Our art remains warm and traditional” explained younger son Bob.

Joe, Greg and Bob also created original art with other subject matters, such as puppies and kittens, wildlife and various other holiday designs. In the early 2000s, Greg and Bob took over the business side of the operation, allowing Joe to focus solely on creating new art. By that time, the company had created over 2,000 original designs, and had licensed designs with over 500 manufacturers worldwide.

Additionally, Giordano was highlighted as one of the licensing industries youthful trendsetters in Licensing Magazine’s 40 Under Forty issue in 1999 and 2000. Both sons continued to be an integral part of the company, working closely with licensees and manufacturers at both the business and creative levels.

In 2002, Greg branched out onto his own and established himself as the owner and operator of Greg & Company. Currently working with more than 75 licensees globally, Greg continues to expand his collection of art styles and subjects, and the latest designs feature adaptations of vintage cars, trucks, and motorcycles. Greg continues to have success with a multitude of other styles and subjects, including vintage farm and patriotic themes, along with widely recognized and treasured adaptations of wildlife, garden birds, pets, seasonal and holiday images. His designs have been licensed for various home accents, including blankets, wall décor, garden flags, tin signs, and pillows. Additionally, his art has been licensed for many everyday products, such as jigsaw puzzles, calendars, bookmarks, t-shirts, mugs, greeting cards and other stationery products.

Over the years, Bob stepped into his new role of managing operator of Giordano Studios, and he has embraced the foundation and traditions on which the company was built, while continuing to expand and further develop his own unique style.

Today, Giordano Studios continues to be widely recognized for their original puppies and kittens art, as well as their holiday and Christmas designs. The warm and traditional designs portray a variety of themes suitable for a multitude of products, from fabric to puzzles, greeting cards and even three-dimensional Christmas products.

Both Bob and Greg Giordano are enthusiastic and hopeful for what the future holds for them in the art licensing industry. “I’m looking forward to creating more art for my licensees, and also expanding my base of licensing partners by further developing my art archives and subjects. We’re excited to see what the next several decades of Giordano brings to the art licensing,” Greg enthusiastically shared.

For more information, visit www.greggiordanoart.com.