News

Clarion Events North America, a trade show company based in the United States, just concluded a record breaking year fueled by innovation, acquisition and multiple event launches. The growth for Clarion has redefined their portfolio entering new and adjacent markets and has created new opportunities within many of Clarion’s existing brands.

Strategic acquisition is what has propelled Clarion over the last two years adn entering new markets allowed for further portfolio diversification and growth of Clarion’s business throughout the United States. This year Clarion entered the technology sector with two recent acquisitions, which included INSURETECH Connect and MAU.

“These brands are showcasing the power of disruption for their industries,” said Greg Topalian, CEO of Clarion Events North America. “Their content-led focus along with the high value on true customer connections in an exciting technology space is something that I’ve always wanted to be part of as it changes the current value of tradeshows as we know them today.”

Clarion Events launched nine events over the last two years and entered into new sectors such as anime, accessories and healthy food. “Our customers’ needs are changing and industries are continuing to evolve. Our priority has been and continues to be on building event brands that meet these changing needs. What especially excites me is finding new niches and regions to serve,” commented Courtney Muller, chief corporate development & strategy officer for Clarion.

Clarion launch events include …

• ADORN
• Anime NYC
• Anime Frontier
• Coffee Fest Pacific Northwest
• Healthy Food West
• Healthy Food Expo Florida
• Healthy Food NY
• Philadelphia Souvenir & Resort Show
• The Gathering West

In addition to Clarion’s acquisition and launch activity the company also worked on furthering connections of buyers and sellers across all their events through a program called MATCH!, which is an attendee-led, guaranteed meetings program. This program has been added to 20 plus shows within the Clarion portfolio.

“The role our events play for our customers is evolving,” said Liz Irving, senior vice president of Clarion.“Our customers are increasingly looking for new ways to connect with one another to find niche opportunities that directly connect them with the people, products and solutions that meet their current and future needs. Our MATCH! Program personalizes the experience through the perfect combination of technology and concierge services.”

The MATCH! Program enabled the Clarion teams to actively work with buyers and sellers on matching needs and has created face-to-face meetings for over 4500 customers just in 2019, with investment and plans to expand its reach in 2020.

“I’m so proud of the Clarion team for continuing to find new opportunities that have allowed our business to outperform the market,” said Topalian. “We’ll continue to focus on new event models that evolve the face-to-face experience, listen to our customers and focus on the future of our markets and markets we are actively looking to enter.”

For more information, visit https://www.clarionux.com/59/urban-expositions-home.htm.