News

Autumn Fair returns to the NEC Birmingham from Sept. 7–10, offering retailers a key opportunity to refresh their product ranges ahead of the peak shopping season.

The 2024 edition saw a 34% rise in new, high-calibre buyers, and following this success, the show is expanding with 10% more floor space. Now, 85% sold and close to being fully booked, it will feature an expertly curated collection of over 800 brands, showcasing thousands of must-have products across three key destinations: Home, Gift and Fashion.

Autumn Fair is the retail industries go-to for independents seeking seamless and efficient sourcing. The event attracts a diverse array of independent retailers eager to rejuvenate their product offerings for the bustling year-end season providing the perfect opportunity for suppliers able to deliver on smaller minimums with quick turnarounds.

Longstanding home fragrance exhibitor of Autumn Fair, Tara Carlile-Swift Freckleface founder and managing director said, “Freckleface has been at Autumn Fair now for four years, it has seen us grow from a kitchen table business to stocking in over 100 stockists and the trade shows have been a key part of that, helping us connect with new buyers. Attending Autum Fair is critical for staying relevant in the retail world, keeping up with trends and keeping up with what is important to our buyers. This is the most impactful time of the year for us, ready for developing our products for Christmas next year.”

Co-founder Craig Wensley and head of marketing Steve Manser at giftware brand DCUK said, “Spring and Autumn Fair are well-attended and popular events in the giftware industry calendar, so even attending the shows acts as a powerful signalling device. All the top brands are in attendance, which means it’s easier to be noticed by more buyers, owners, and the most useful key media, PR, and industry contacts. Every show generates a lot of fresh interest for DCUK characters, especially because what we offer is very visual and tactile. Being at Spring and Autumn Fair means that potential and current (or lapsed) customers have the best opportunity to engage with us in person and see the magic for themselves! In the last two years, our presence at the show has also brought us to the attention of several distributors within the UK and overseas, which we’ve since set up and agreed. Following an initial meeting, we’ve also secured our first major licensing agreement.”

Nick Ronald, founder of the Home and Garden brand Casa Verde and an experienced wholesaler who has exhibited at Spring and Autumn Fair for 50 seasons, shared his perspective on the value of trade shows for his growing brand.

“Trade fairs are the lifeblood of our industry for two reasons,” Ronald said. “One, we’re a very personable company and we’re blessed with the most incredible customers. And two, we have around a thousand trade customers, and it’s so important to meet them face to face. Spring and Autumn Fair are really the only places you’re going to meet new customers, and if we are going to grow, we must show the goods and be there. It’s incredibly hard work, but we go home as high as a kite because touch wood, it normally works rather well!”

Greetings Card brand Ohh Deer will be joining the Autumn Fair line-up for the first time this season, Mark Callaby, co-founder and managing director, said, “We love doing tradeshows at Ohh Deer and they’re a vital part of our brand marketing each year and we’ve been seeing great success with Spring Fair in recent years that we thought giving Autumn Fair a go would be a logical step. We’ve also heard great things about the show from fellow exhibitors and retailers who attend the show.”