July 13, 2021
Atlanta Apparel presents large collection this August

Atlanta Apparel’s August edition is pacing to present its largest-ever brand collection with the expansion of existing showrooms and temporary exhibits and the introduction of a fresh shopping destination presented by the Boutique Hub. New introductions in Holiday, Resort and Autumn/Winter in women’s and men’s apparel and new Spring/Summer 2022 Children’s styles will be showcased by some 2,500+ lines, Aug. 3-7, 2021 at AmericasMart Atlanta.

“This August at Atlanta Apparel, all floors and all categories will be activated and we will resume the in-person events that are a hallmark of the tradeshow experience – all of which raises the level of excitement for buyers and suppliers alike,” said Caron Stover, senior vice president, apparel for International Market Centers (IMC). “With market attendance at pre-pandemic levels, we wanted to heighten the standard that Atlanta Apparel visitors are used to, and we can’t wait to share the experience with all guests!”

New and Expanded Resources

Updates throughout Atlanta Apparel’s 600+ combined showrooms and temporaries bring new brands to the Market.

Women’s Showroom Collection

In the women’s showroom collection updates include two new showrooms: 7 For All Mankind (premium denim) on Floor 9 and Atelier-New York (representing 80+ high-end contemporary lines) on Floor 11; and two expansions: Anju (handcrafted sustainable jewelry) and Marque Collection (authenticated pre-owned luxury handbags and accessories) in the Immediate Resources collection on Floor 7.

Women’s Temporary Exhibits

In the women’s temporary exhibits – open Aug. 3-5 – four new brands include:

  • Shopin LA (contemporary and plus designed and made in Los Angeles)
  • Rieker Shoe Corp (“antistress” shoes made in Germany)
  • Mindful Mountain Traders (Fair Trade Alpaca accessories)
  • Divine Apparel (women’s suiting, social occasion and hats)

Some seven expansions include:

  • &Merci (young contemporary)
  • Blowfish Shoes (casual shoes)
  • CY Fashion (contemporary and young contemporary)
  • Volatile Shoes (sandals, boots and sneakers)
  • A combined location for trend-driven shoe brands Steve Madden, Superga and Dolce Vita

Children’s Collection

The Children’s collection, which is presented in showrooms and the Children’s temporary pavilion, debuts three new children’s showrooms:

  • Honey House Reps (representing three children’s apparel lines)
  • Jennifer Rush Kids (representing 13 children’s lines)
  • Little Threads (traditional baby and children’s clothing)

Two expanded showrooms are:

  • Elisabeth Everly & Co (representing 24 apparel, toy and accessory lines)
  • Mark Richmond (representing 11 apparel and accessory lines)

Temporaries Pavilion

The 20+ brands in the temporaries pavilion include six newcomers:

  • Growe (organic, sustainable, childrenswear)
  • Maison Chic (gifts for babies and children)
  • Mikaela J (colorful children’s clothing)
  • Prairie Wilds (handmade children’s clothing)
  • Praline (children’s clothing)
  • Tuc Tuc (children’s clothes and baby products)

Atlanta Apparel’s Showroom Locations

Atlanta Apparel’s 300+ showrooms are located on six floors in AmericasMart Building 3: Floor 6 (fine jewelry), Floor 7 (immediate resources), Floor 8 (accessories and shoes), Floor 9 (women’s apparel), Floor 11 (women’s apparel) and Floor 13 (children’s apparel).

The temporary exhibits are presented on five floors: Floor 2 (premier contemporary, young contemporary and accessories), Floor 3 (accessories, women’s and shoes), Floor 4 (young contemporary), Floor 5 (young contemporary, The Boutique Hub) and Floor 13 (children’s pavilion). A full list of brands is at

The Boutique Hub

The Boutique Hub’s 2021 Boutique Summit will be held exclusively in Atlanta Aug. 1-2, 2021, with a first-ever co-location of sponsor exhibits on the Atlanta Apparel tradeshow floor, accessible to attendees of both events. The collection of 30+ apparel, lifestyle and personal care brands and service providers on Floor 5 will remain open alongside Atlanta Apparel’s temporary exhibits, presenting new-to-Atlanta-brands like Costa Threads (t-shirts), Fox and Owl (faith-based apparel), Moon Ryder (contemporary) and She Shed (t-shirts and gifts).

August Live and Virtual Events

Atlanta Apparel market programming continues to evolve with a hybrid schedule of virtual and in-person events in August. In-person programs include a conversation about the current state of retail with Paul Erickson of Management One and The Boutique Hub’s Ashley Alderson on Tuesday, Aug. 3 at 10:00 a.m. and trend forecasting with The Accessories Council on Wednesday, Aug. 4 at 8:00 a.m. The industry is invited to gather again at the Welcome Back to Market Party on Wednesday, Aug. 4 at 6:00 p.m. in the Floor 15 Fashion Theatre.

Virtual programming presented on Atlanta Apparel’s IGTV channel includes three Sips & Snaps runway presentations – Young Contemporary on Aug. 3, Children’s + Mommy & Me on Aug. 4 and New exhibitors on Aug. 5. Additional trend programming includes Lindsay Rozier of @Sell_Eat_Love interviewing a Southeastern boutique in Retailer Spotlight on Aug. 4 on IGTV. The full events calendar including times and locations will be posted at prior to the market.

Additionally, the 2021 Boutique Hub Summit programming will feature a session on brand strategy with Alison Faulkner of The Alison Show and leadership training with NFL All-Pro turned actor, playwright and motivational speaker Bo Eason, along with sessions on financial planning, content and social media, merchandising and more. Other events include a fashion show, VIP Pre-Party, cocktail hour, luncheon and Sip-n-Shop opportunity to meet Boutique Hub member vendors. Limited tickets are still available at

The August Atlanta Apparel Market is co-located with World of Prom & Social Occasion and VOW | New World of Bridal, giving buyers access to 150+ bridal and social occasion brands Aug. 2-7 (temporary exhibits, Aug. 3-6). General apparel showrooms are open Aug. 3-6, 9:00 a.m. to 6:00 p.m. and Saturday, August 7, 9:00 a.m. to 3:00 p.m. General apparel temporary exhibits are open Aug. 3-5, 9:00 a.m. to 6:00 p.m.

Market Access

This August, one badge gives buyers access to all three apparel markets, and to AmericasMart’s Open Year Round Marketplace, which features an additional 270+ gift and home décor showrooms in Buildings 1 and 2. As an added benefit, AmericasMart’s August “Market Wednesday” coincides with the August apparel markets, on Wednesday, Aug. 4, allowing buyers to expand their product offerings with access to hundreds of gift, lifestyle and décor resources that are not usually open during Atlanta Apparel Markets.

Atlanta Apparel’s eight yearly markets feature the latest looks in contemporary, young contemporary, fashion accessories and more, plus specialty categories such as children’s, plus-size, bridal and social occasion. Market information is available online at

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