January 26, 2024
ANDMORE recaps Winter 2024 Atlanta Market
Atlanta Market was at the intersection of commerce and community this January with more than 6,000 brands providing expanded product discovery, a full slate of education and events and an improved @Market App, Jan. 16-22 at AmericasMart Atlanta.
“The Winter 2024 Atlanta Market delivered unmatched buying opportunities and one-of-a-kind industry events to buyers from all 50 states and 50 countries,” said Bob Maricich, CEO of ANDMORE. “The energy and optimism in Atlanta were palpable, and buyers and sellers reported overwhelmingly positive results.”
Discovery and buying
Innovation and sourcing across Atlanta Market’s 2,400 permanent showrooms and temporary exhibitors gave sellers opportunities to connect and reconnect with key industry contacts. Steady order writing and renewed relationships signaled confident buying across the market’s gift, home décor and apparel categories, according to ANDMORE.
Melinda Dellas, Atlanta showroom manager of Evergreen Enterprises, said, “Our company primarily does business on the road, but we have loved seeing climbing numbers here at Market. The excitement and upbeat environment really takes you back to the glory days, and it keeps us aware that having a presence at Atlanta Market is important.”
Many of the Market’s 1,200 temporary exhibitors cited gains this January, record-breaking sales and contacts with key buyers, ANDMORE reported.
“Our Atlanta show gets bigger for us every year, and we’re seeing more and more of our key accounts,” said Amy Carey, national sales manager of Umbra. “We write more orders at the January Atlanta Market than any other show with our sales consistently trending upward — it’s only getting better.”
Beyond buying, retailers and designers were welcomed with programming designed to complement cross-category sourcing. Nearly 20 curated events over five days included immersive demonstration kitchens, business-focused seminars and networking events.
Buying groups and industry partners
Fifteen major buying groups and associations converged at Atlanta Market, bringing key accounts, member-based meetings and industry partner programming to the buying event, according to ANDMORE.
Key accounts made their mark at Atlanta Market with notable retailers, including Anthropologie, Bloomindales, Costco, Havertys, Macy’s, Nordstrom/Nordstrom Rack, Overstock, Pottery Barn, QVC/HSN and Williams Sonoma.
“Atlanta Market is great for us, because we get the opportunity to have more extended meetings with our vendors,” said Alice Anderson, Haverty’s accessory buyer. “This Market represents all of our categories, so it’s perfect for finding more display-oriented items.”
@Market App updates
ANDMORE’s @Market App returned to the January Atlanta Market — on both Android and iOS devices — with enhanced capabilities including wayfinder navigation, a brand directory and links to resources on the Market website.
Just six months after its initial launch, the @Market App has aimed to transform how market is done by providing more opportunities for discovery and sourcing through the adoption of app resources including Scan & Go QR code for badge pickup, photos and notes to document market finds and a market planner to favorite and organize showroom and booth visits.
“Our team was most excited about the ‘My Market Plan’ and photo/note taking features in the app,” said Casey Deleone of Rhode Island-based Exquisite Events Décor and Lighting. “It truly made our Market experience a breeze.”
New this winter, the @Market app offers an enhanced Market Recap feature, providing on-the-go access to onsite notes and photos, as well as a post-market email summary of at-market activity.