Business Industry Profiles Retailer

April 14, 2020 • Sarah Schwartz
Quick Q & A with Meg Sutton

Meg Sutton, founder and creative director for Belle & Union

The Belle & Union founder and creative director participated in a fun question and answer session.

Q: There are some things that are timeless—a little black dress or the perfect martini come to mind. What epitomizes “timeless” for you when it comes to stationery?

A. I think everyone needs to have their own, custom stationery. It’s something you can grab for any occasion, to jot a quick note or share something heartfelt. But it’s personal and meaningful, and that will never go out of style.

Q. What are your three top-selling paper/gift vendors?

A. Belle & Union, Little Well Paper Co, Dear Hancock. Never underestimate the power of a simple, but beautifully written card, or a cute fuzzy bunny. It’s called balance! 😉

Q. What have you learned about running a stationery and gift business that’s surprised you?

A. The impact that something as small as a card can have on someone’s day and even life. Cards are something people keep, tucked into a favorite book or a shoebox under the bed. They are treasured memories captured in a single moment, savored for a lifetime. To be able to play a part in that truly warms my soul.

Q. If you were a stationery product, what would you be?

A. One of our new handmade cards. These papers are each lovingly made by hand, then letterpressed (and) double as both a greeting card and an art print. I’m complicated, all about the details, and all about form and function.

Q. What is your best buy under $50?

A. Our Camp Craft Cocktail kits are probably a shop favorite. $25 for a cocktail kit that serves up to 16? Yes please.

Q. What is your best splurge?

A. Custom stationery of course ($150)! We print it in-house but tailor it to match the personality of our customers.

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75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345
616.887.9008
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