Elevate your baby and bridal showers with stylish stationery

March 25, 2025 •
Elevate your baby and bridal showers with stylish stationery

Carlson Craft Shares the latest Trends, inspiration, and must-have products for celebrating life’s special moments

(Sponsored) Planning a baby or bridal shower is all about creating a memorable experience, and having the right stationery and décor can make all the difference. Erika Kelly, brand manager for Carlson Craft, shares insights into the latest trends, inspiration and must-have products for celebrating life’s special moments. From personalized napkins and custom signage to beautifully coordinated invitation sets, Carlson Craft is dedicated to helping hosts add a unique, stylish touch to their events.

Q. Can you share the inspiration behind the product and designs you’re currently offering for baby and bridal showers?

A. We’ve had so much fun expanding our selection for baby and bridal showers. Planning a shower is all about the little details, and we wanted to go beyond just the invitation. These days, inspiration is everywhere, making it easier than ever to create a fun and stylish celebration. That’s why we’re offering unique pieces like the Baby Greetings Yard Sign to welcome guests with a smile and the Dried Floral Bridal Shower Banner to add a charming, personal touch. It’s all about helping make the event as special and unique as the person being celebrated!

Q. What product do you see that’s trending and what have you been adding to round out the selection?

A. Creative inspiration is everywhere, making this such a fun time for party planning! Customers are loving ways to make events extra special with personalized touches. We’ve seen a big jump in personalized napkins and a growing demand for décor items like custom signs and centerpieces. One of the most exciting additions to our lineup is personalized wrapping paper—it’s perfect for adding that extra memorable touch to baby and bridal showers!

Q. Please highlight the matching sets that cover every step of the celebration, from invitations to personalized thank-you cards.

A. We love offering matching sets that make every step of the celebration feel seamless! The Little Cutie Baby Shower design is a favorite, available on invitations, favor fans, napkins, favor boxes, a pennant banner and thank-you notes. Another adorable option is the Mama Bear Baby Shower set, featuring invitations, thank-you notes, and napkins. For bridal showers, we offer a mix-and-match approach so customers can create a coordinated yet unique look. The Greenery Bridal Shower design is a top seller, available on invitations, guest books, favor fans, favor boxes, napkins and a pennant banner—everything needed to pull the celebration together beautifully!

Q. Do you offer customizable options for clients to make their stationery more personal?

A. We offer both personalized and blank options for many items, giving customers flexibility. Personalized items can be ordered ahead of time, while blank coordinating pieces are perfect for last-minute additions. While personalized designs are a favorite, our fill-in-the-blank invitations are also a popular choice for baby and bridal showers—they’re simple, stylish, and easy to use!

Q. Are there any upcoming trends for stationery in these categories/collections?

A. Baby trends are always so fun to watch! Right now, earth tones are taking center stage, paired with charming heirloom patterns like knit and woven designs. Euro baby themes with soft, rounded shapes are also gaining in popularity. And, of course, animals are always a hit—combine earthy hues with adorable baby animals, and you’ve got a trend that’s sure to be a favorite!

Q. Anything else you would like to add?

A. Although it’s not as applicable to baby and bridal showers, I still think it’s worth mentioning that QR cards are a strong trend right now. So if you are designing an invitation with response card for any kind of event, not just wedding, feel free to take advantage of that ultra-convenient QR code. Clients are loving it!

Also, we have an exclusive offer for new members! Enjoy $40 Off Your First Order with code WED40OFF. Scan the QR code below to get started. Expires 07/31/2025.

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