May 22, 2019 • Sarah Schwartz
2019 Gift Trends
Gifts’ Form & Function
Form and function are more important than ever before, or as Shannnon Martin, Shannon Martin Design, described it: “beauty and practicality all wrapped up in one.” Seek “products that serve a purpose rather than just collect dust and are also lovely to look at,” she emphasized.
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Meanwhile, “skin care is HOT,” noted Lisa Devo, co-founder, Soap & Paper Factory. “Skin care doesn’t have to be at a beauty counter anymore. Companies like Urban Outfitters & Anthropologie have really jumped in to the beauty market, and within that market, TREATMENT is big: masks, sheet masks, balms, moisturizers. Consumers are much more tuned in to natural as well, and they are looking at ingredients, so the more natural the better.”
Tried and True
“We are a company obsessed with ephemera and pattern,” Devo continued. “To us, fresh, colorful packaging is IT!”
“More than ever, I am inspired by kindness, as well as beauty. I find myself drawn to ‘feel goods,’ whether (the product) is a card, gift or something for myself or my home. But here’s the thing: The message has to be authentic and not too sappy or overused. I will say, I have never seen so much of the same thing out there in the world, it’s sometimes hard to wade through. Look for a fresh voice. Seek out simplicity and authenticity.” — Shannon Martin, Shannon Martin Design