Features

Personalized Stationery has Transformed the Market

The Etsy-Pinterest generation has transformed this market into a reflection of its brides, not the other way around. It is all about the personalized — and the personal, commented Haute Papier’s Sarah Meyer Walsh.

“We’re also seeing couples setting themselves apart — and their guests’ experience apart — by adding super personal touches to their wedding paperie. One couple wrote a personal welcome note to every single guest, which also served as their reception place cards.”

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What’s Hot

Dark moody florals, hand-lettering, a blending of colors in one palette, like a mix or blues or neutrals. “From ink colors to the paper color choices, blending color allows for a creative design while staying traditional,” said Haute Papier’s Erin Miller.

Trending Colors

A blend of navy with blushes and pale pinks are colors that are versatile and stylish.

Tried and True Wedding Crests

Personalized wedding crests. “It adds so much personality and it can really tie a whole wedding suite together,” described Rachel Quinn, graphic designer, PrintsWell.

Meanwhile, foil stamping and letterpress continue to edge out traditional engraving, while the couple’s name in calligraphy gives it a pop from the rest of the Roman wedding suite.

“We get inspired by what’s driving our bridal clients. Whether it’s a family crest or pops of a favorite color, there’s usually something speaking to them that we like to pull throughout the wedding suite. We also find so much inspiration in interior design … textiles, rugs, ceramics. Right now there are so many strong tonal designs pinned up in our office as inspiration!” — Sarah Meyer Walsh, Haute Papier