cover story
All About Intention
Cultural and generational shifts shape the 2022 marketplace — and beyond In a world crippled by pandemic, supply chain issues and rising inflation,... READ MORE »
Fresh Year, Fresh Approach
Dazzling your customers is a matter of thinking outside of the proverbial box In our Winter 2021 cover story, I predicted that the buzzwords of 202... READ MORE »
Features & Greetings 2022
More and more, Americans are realizing that living your life in letters and cards adds depth and dimension to every last experience and exchange — a... READ MORE »
Natural Selection
Our annual abecedary revolves around solace, reinterpretation and connection. In times like these, when there is no shortage of drama and dissent in ... READ MORE »
Mind Over Matter
While most stationery and gifts serve some sort of tangible function, they are splurges at heart. One of the many lingering coronavirus effects on the... READ MORE »
Winter Holiday
Shoppers are elevating gifts into something more than a commodity. “Gifting is not just about expressing care for another person, there is a lot of... READ MORE »
Office
Merchandise to complement an office space, whether at home or in an office complex, serves a purpose and yet is essentially still a splurge. With the ... READ MORE »
Baby
When a given product, such as a baby gift, is not an essential, customers tend to regard it with criteria such as localism, sourcing, packaging, mater... READ MORE »
Holding it All Together
A narrative thread lies at the heart of many a sale. The buzzwords to keep in mind through 2021 are Lifestyle — the theme of this issue — and Sto... READ MORE »
A Small World
Product doesn’t have to be large in size or high in price to make a big impact. By and large, the stationery industry is filled with inexpensive, p... READ MORE »
