April 30, 2020
Stationery brands launch 18 Million Thanks Campaign

Good Juju Ink shared it has joined together with 12 other female-owned stationery brands to launch the 18 Million Thanks Campaign. This campaign encourages people to send handwritten thank you notes to America’s 18 Million healthcare heroes. Spearheaded by Good Juju Ink, these brands believe physical thank you notes are a vital, sincerely human touch point during the Covid-19 crisis.

“We are beyond excited to see this campaign come to life. Our healthcare heroes put their lives on the line every single day. The very least we can do is take the time to sign our name, in our own handwriting, and say thank you,” said Juliana Kissick, chief executive officer, Good Juju Ink. 

18 Million Thanks Campaign logo

The 18 Million Thanks website showcases a variety of unique thank you cards created by each of the 13 female-owned businesses, along with the addresses of participating hospitals where the cards can be directed. The site also includes testimonials from healthcare workers who share the impact of receiving a thank you card. The campaign can also be followed on social media via the Instagram account @18millionthanks. 

The group of 13 stationers, including Hartland Brooklyn, Paper Epiphanies, E Frances Paper and others, aim to encourage the sending of at least 18 million greeting cards by the end of 2020.

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