January 29, 2021
Share Your Story: Better and Company

A maker and retailer that offers gifts and support for cancer fighters, caregivers and survivors.

With so many retailers and makers facing similar challenges right now, we encourage you to Share Your Story so we may share your story and help other independent retailers and creators in the industry.

Jessica Walker founded Better and Company, an online maker and retailer, in 2018 after her husband received a cancer diagnosis. “I noticed there were not a lot of great options for cancer specific cards, and I wanted to create a line that used ‘laughter as medicine,’ which is how we have combat every hurdle so far,” she explained.

The Better Book Cancer Planner Medical Treatment Journal from Better and Company
The Better Book Cancer Planner Medical Treatment Journal. All photos courtesy of Better and Company.

One of Walker’s first designs was a planner that she utilized during her husband’s cancer treatment. “It was quickly evident that staying organized was a challenge I needed to overcome if I was going to support him in the way I wanted,” Walker noted on the Better and Company’s website. “After using the planner for a few months, I knew that this was a tool that could help others through their treatment and recovery. I decided to self publish it and bought 100 copies. They sold out almost instantly, and I realized this could be an opportunity to serve the community we were now a part of.”

Better and Company has grown since its inception and so has its offerings. Today it offers wholesale opportunities as well as online retail sales. Merchandise ranges from apparel, bags and mugs, to planners and cards.


Better and Company’s most requested item is My Cancer Messed with the Wrong Boobs Card, which was designed for individuals fighting breast cancer.

Cancer Just Messed with the Wrong Boobs Card from Better and Company
Cancer Just Messed with the Wrong Boobs Card

Walker has also created bundled gift solution. She even designed a “wellness planner to help cancer patients stay organized, connected and healthy,” which is sold as a care package set.

Chemo is Tough Card from Better and Company
Chemo is Tough Card


“Utilize the online space! I made sure to double down on my Pinterest and Facebook marketing and I have doubled my business this year despite the pandemic environment,” she noted.

Best Nurse Ever Card from Better and Company
Best Nurse Ever Card

Another tip she offered: “Keep going! If I’ve learned anything from fighter cancer alongside my husband, it’s that tough times don’t last, tough people do.”

Best Oncologist Ever Card from Better and Company
Best Oncologist Ever Card

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