News

Up With Paper, the world’s leading marketer of innovative three-dimensional greeting cards, is excited to introduce its newest team member, Jannette Emerson, who started her position as Vice President, Key Account Sales & Merchandising in January 2018. Jannette directs all existing and new key account sales for Up With Paper, UWP Luxe (Up With Paper’s boutique line of stationery products & elegantly packaged fine soaps), and Jumping Jack Press (Up With Paper’s pop-up book imprint). She is well-known in the industry for her creativity and for driving collaborative efforts that boost sales growth.

Jannette has nine years of experience as Senior Buyer, Paper, Cards, & Stationery at Cost Plus World Market, during which time she directed a dramatic growth in sales. She also has extensive experience in fashion merchandising with major companies such as Levi Strauss & Co and Gymboree.

Jannette remarked, “I’m excited to be working for a company that’s celebrating its 40^th year in the industry with incredible, quality designs. I love the product, and I’ve been inspired to send more cards because it’s more than just a traditional card – it’s a keepsake. I’m very proud to be able to tell people that I work for Up With Paper.”

“Jannette’s work at Cost Plus World Market was amazing—she built one of the industry’s most productive card sections from scratch,” said George White, president of Up With Paper. “I was always pleased to partner with her when she was on the buyer side of the table; we are now very fortunate to have her on our team driving key account growth for us.”

Originally founded as PopShots, Inc., in 1978, Up With Paper has been recognized for design excellence more than 60 times with the International Greeting Card Association’s highest honor, the “LOUIE” award, including the “Card of the Year” LOUIE Award in 2005. Up With Paper’s intricate, innovative Treasures, Panoramics, and Sight ‘n Sound Pop-Up Greeting Card lines, Pop-Up Snow Globe Greetings^®, Pop-Up Notepads, Notebooks, Boxed Cards, and Trinkets^® gift enclosures, as well as the company’s UWP Luxe boutique line, are available in thousands of specialty retail outlets throughout the United States and around the world.