News

OneCoast, a nationwide, omnichannel sales and marketing services company, has announced a long-term partnership with Poo-Pourri effective March 1, 2021. Poo-Pourri offers an on-trend blend of natural essential oils along with an epic brand promise that beats air fresheners and other fragrances.

Poo-Pourri works by creating an odor trapping barrier on the surface of the water, stopping odor before it ever begins and leaving the toilet smelling better than you found it. Their revolutionary Before-You-Go Toilet Spray consists of a biodegradable formula, made with recyclable packaging, and is both aquatic and septic system safe. Additionally, Poo-Pourri products are never tested on animals and contains no alcohol, aerosols, formaldehyde, parabens, or phthalates.

In its focused omnichannel sales and marketing model, OneCoast’s mission is to partner with a limited number of vendors that center on brand and quality, both in product development and operation efficiencies in key business categories. The addition of Poo-Pourri reflects the company’s commitment to bringing leading, on-trend, customer-focused vendors to their current 34,000 independent retail customers.

“Poo-Pourri is a great brand and a very innovative company,” says John Keiser, CEO of OneCoast. “We are excited to be working with Poo-Pourri to offer new creative products that will help our independent retailers build their market share in this category.”

Poo-Pourri Before-You-Go Toilet Sprays are available in 5 sizes including a 16 oz bottle made for refilling empty Poo-Pourri bottles. The Winter-Spring 2021 Collection offers a wide variety of scents from best sellers such as Original Citrus and Lavender Vanilla to their new introductions of Fresh Sea Salt and Beach Bum. Apart from their Toilet Sprays, Poo-Pourri offers a Hand Sanitizer Collection that is a quick-drying, no-rinse formula made of 70% ethyl alcohol and kills 99.99% of germs so you can sanitize on the go. And Shoe-Pourri kicks shoe odor to the curb with their stink-stomping blend of natural essential oils and enzymes that eliminates shoe odor and leaves shoes smelling amazing.

“At Poo-Pourri, we are thrilled to partner with OneCoast to represent us in the Gift Market,” said Jeff Berry, CEO of Poo-Pourri. “Poo-Pourri was launched 14 years ago in the Gift Channel, and we believe OneCoast’s clear sales and marketing leadership will best showcase our commitment to our loyal and long-standing Gift Market customer base. We are also excited for OneCoast’s partnership as we launch dedicated products for our Gift and Beauty customers as part of our ongoing dedication to this important channel.”

To connect with a OneCoast Territory Manager for more information about Caren, retailers can go to www.onecoast.com/find.