April 28, 2021
Mud Pie launches Fall/Holiday collections early to meet growing retailer demand
In response to the strong appetite for new goods, Mud Pie is taking an omnichannel approach as they launch its Fall/Holiday collections, well in advance of the Summer trade shows. Consumer confidence is strong, bolstering retailer optimism going into the second half of the year. Buyers are planning ahead to ensure that their stores are stocked, and Mud Pie is primed for the coming surge.
According to Fred Pannek, president of Mud Pie, Mud Pie has accelerated their traditional design cadence to ensure a steady flow of new, relevant and on trend products. “We have introduced nearly 2000 new items across our Home, Kids and Women divisions — 585 catalog pages filled with gorgeous photography plus scannable links to provide additional product information and images.” Mud Pie launched their Kids and Women’s collections in early April and will roll out their extensive Home collection May 1.
No matter how, when or where retailers choose to place their orders, Mud Pie and the OneCoast Mud Pie Sales Division are providing their expertise — in person, virtually, in their store, at the summer shows, or online at wholesale.mudpie.com. The technology has allowed us to make the experience translate across multiple platforms.