November 1, 2011
LOUIE Awards Call for Entries and Theme Announced

The Greeting Card Association (GCA) has announced the theme for the 2011 LOUIE Awards: “The Greatest Cards on Earth!” In addition, the Call for Entries is officially open and entries in all categories for the 24th Annual Awards can be submitted online at

Inspired by the exciting and classic circuses popular in the 1920s and 1930s, this year’s theme concept was designed by Katy Greenspan, creative director at and this year’s Awards Chair.

“The theme evokes nostalgia, yet communicates the new and modern face of the LOUIEs,” Greenspan said. “We also plan to carry a ‘fancy circus’ theme to the LOUIE gala event, the most visible and exciting portion of the Awards program by making it fun and interactive for the attendees while reinforcing the significance of what it means within the industry to be nominated for or win a LOUIE. Get ready for a fun-filled evening under the big top!”

The LOUIE Awards theme will carry through all of the visual elements of the Awards, from the Call for Entries and congratulatory posters sent to all nominees to use in their booths at the National Stationery Show (NSS) to the invitations for the gala, which will be mailed to all of last year’s entrants, nominees and members of the industry in mid-March.

The theme will also guide the décor and activities for the gala, which has been moved to opening night of the National Stationery Show, Sunday, May 20th.

Launched by the Greeting Card Association in 1988, the prestigious LOUIE Awards recognize the most outstanding cards marketed in the U.S. during the previous calendar year.

For more information, visit or find the LOUIEs on Facebook at or on Twitter @LouieAwards.


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