News

February 18, 2021
Kurt S. Adler celebrates 75 years of business

While serving in the U.S. Army, Kurt Adler worked in the procurement department securing necessary goods from all over the world. In the army, he was taught logistics and how to source merchandise. Kurt S. Adler, Inc., as we know it, began after the end of World War II, when Kurt brought these skills with him and tried his hand at exporting general goods to countries needing product after the war. As the business grew and European economies began to recover, he changed direction to importing. In the 1950’s, ornaments were first offered.

Beautiful handmade angels from East and West Germany found an enthusiastic audience in America. The line was expanded with glass ornaments from Czechoslovakia, hanging ceiling decorations from Germany, and miniature lights from Italy. Suddenly, America was ablaze with festive decorations that offered a European flair.

Now, 75 years later, Kurt S. Adler, Inc. is a leading importer and distributor of holiday decorations. The business continues today to be run by Kurt Adler’s children. It has also become a third generation family business as Kurt’s grandchildren have joined the company, continuing to uphold its long standing values.

As a family-run company, Kurt S. Adler strives to make all employees, customers and vendors feel as though they are also a part of the family and are extremely proud of its long lasting relationships that often span across generations. Some customers and employees go as far back as 30, 40, and even 50 years!

“We believe that a holiday ornament holds sentimental value and is the pathway to vivid memories. We look forward to continuing to be an innovative player in the industry and to creating beautiful holiday décor for millions of people,” Jamie Adler of Kurt S. Adler, Inc. said.


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75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.520.2137

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