November 11, 2019
Jellybean Rugs acquires Homefires

Jellybean Rugs acquires all Homefires brand area and accent rugs, effective Jan. 1, 2020. Jellybean will revitalize and reorganize its company and products in a bold move to bring all Homefires brands into Jellybean. 

This acquistion will enable customers to source all Jelllybean Rugs’ brands from one sales representative, website or customer service representative. This move will provide customers an efficient, single-supplier relationship for all the products that they buy from both brands.  

“The retail landscape is being reinvented as we speak, and we are looking forward to the challenges that these new opportunities and environments present. The world of online shopping has injected various challenges to our traditional business roles, but it is also providing possibilities which are limited only by our imaginations,” Renee Ringstad, president for Jellybean Rugs said. “Bringing all our brands under our well-loved and recognized Jellybean brand is just one of the strategies that we will be embracing in 2020 and beyond.”

“Understanding and embracing the changes in the retail environment makes the changes in our own company feel more exciting and invigorating …as if we, too, are being reinvented,” she said. “After being in business for over 40 years, it is very thrilling to anticipate the next 40.”

Jellybean Rugs exhibits at many of the major gift shows around the country and has a company showroom in Atlanta. For more information, visit

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75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345
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