News

Earlier this year, Faire announced new tools and online events with the purpose of bringing the Faire community together to connect in the absence of traditional trade shows. Faire announced the first online trade show event to kick off the holiday buying season: Faire Summer Market, coming to Faire.com Aug. 26-27.

The cancellation and postponement of trade shows across the country have created a significant need for both brands and retailers to find an alternative to the 2020 buying holiday season. According to Faire’s July survey data, half of retailers and brands report that trade show cancellations have interrupted their business plans this year, with 70% of retailers and brands cancelling all business related travel.

Faire Summer Market is designed to solve some of the immediate challenges related to in-person events by providing a safe and meaningful start to the holiday season while enriching the marketplace year-round with new buying tools.

During the two-day event, more than 25 brands from a diverse set of categories including TeaDrops, S’well, Twisted Wares, 1818 Farms, and Larissa Loden Jewelry will showcase their lines through livestreaming, accessible to all retailers on the platform. A full schedule of the Faire Summer Market livestreaming program will be released in early August, and they will continue to bring livestreaming to more brands later this year.

Retailers

Faire Summer Market is free for all Faire retailers to participate. Visit faire.com/summer-market to RSVP.

Brands

Brands can participate and be featured across the Faire Summer Market event page simply by setting up a show special to be offered from Aug. 26-27.