April 15, 2013
DIFFA to Match Donations Supporting AIDS Walk New York

Gift for Life, the gift, stationery and home-décor industries’ leading charitable organization, announced that DIFFA, Design Industries Foundation Fighting AIDS, will match grants made to Gift for Life in support of the 2013 AIDS Walk New York.

Gift for Life is partnering with the National Stationery Show (NSS) to participate in the charity fundraiser in New York City on Sunday, May 19, the opening day of the show. The Gift for Life/NSS team is recruiting walkers to raise funds for the fight against HIV/AIDS by participating in the actual 10-kilometer walk through New York City, or in a “virtual walk” through the show aisles at the Jacob K. Javits Convention Center.

DIFFA is asking for supporters either to join the team of real and virtual walkers or to make a monetary contribution to the team. Donations can be made in advance of the walk at, or on the day of the event through fundraising volunteers on-site at the Javits Center.

“Join us in supporting Gift for Life through this unique industry opportunity,” said Felecia Webb, executive director of DIFFA. “Whether you walk at the event or simply stand up to support the participants of AIDS Walk New York, we encourage everyone to contribute to Gift for Life’s team.”

Editors of leading trade publications – including Stationery Trends, GIFT SHOP, Gifts & Decorative Accessories, Giftware News and Selling Christmas Decorations – have already agreed to participate in the virtual walk and raise funds for the team by covering miles of aisles at the NSS.

Industry members and friends are invited to join the Gift For Life/NSS team as both walkers and as donors. AIDS Walk New York begins on Sunday, May 19, at 10 a.m. in Central Park, or at 9 a.m. at New York City’s Jacob K. Javits Convention Center, when the NSS opens its doors.

“DIFFA is such a valuable partner,” said Stu Teller, Gift for Life chair. “Through their generosity, we can make an even greater difference by participating in AIDS Walk New York. Join our cause and make your donation matter.”

To join the team (either at the Show or in Central Park), or to donate, visit or

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