December 11, 2018
Constant Contact launches integration for Shopify

Constant Contact has launched an integration with Shopify, allowing merchants to send branded, targeted and automated emails to customers, including those who abandoned shopping carts, for higher conversion. The integration is timely with e-commerce sales expected to increase 17 to 22 percent this holiday season, potentially reaching $134 billion*.

Merchants can now insert products and discount coupons from their store into targeted automated emails. Photo: Constant Contact

When Shopify merchants connect their online store to their Constant Contact account, customers and products will automatically be synced to their account. This will allow merchants the ability to create and send customized email messages featuring specific products and promotions for targeted customer segments. Merchants can also send branded automated emails to customers who have added items to their shopping cart but have not yet completed their purchase.

“Advances in affordable digital marketing continue to narrow the marketing gap between small business merchants and their powerhouse competitors,” said Jonathan Kateman, general manager of Constant Contact. “The Constant Contact integration for Shopify is designed to make it effortless for a small business to leverage customer segmentation and automated email marketing campaigns, such as abandoned shopping cart reminders, that can have a direct impact on sales. The ability to send targeted messaging at just the right time is essential for smaller retailers to capture their fair share of the consumer holiday spend.”

The integration gives small businesses access to:

  • Branded Abandoned Cart Emails: Shopify merchants can capture lost sales by automatically sending out branded emails to customers who didn’t complete their purchase.
  • Segmented Contact Lists: Users’ contacts from Shopify are automatically imported to their Constant Contact account. Users can target pre-defined lists including repeat customers, lapsed customers, and prospects, enabling them to send the right message to the right audience.
  • Drag-and-Drop Email Content: Shopify users can easily drag and drop their Shopify products, as well as coupons, into their emails.
  • Sales Reporting: Reporting feature shows the correlation between when an email was sent and Shopify sales, giving users an idea of how emails are impacting revenue. Users can also see revenue generated by a specific Shopify product email block.

For more information on the integration visit Constant Contact.

*Source: Deloitte Annual Retail Holiday Sales Forecast

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