News

September 4, 2018
New USPS postmark announced

Greeting Card Association is delighted to announce that the USPS is lending its support to the Thinking of You Week campaign with a postmark that will be printed on all first class stamped mail for the whole month of September, endorsing our “Thinking of You” message. This is huge and will ensure that the message is seen in literally millions of households!

While the primary goal of the campaign is to encourage people to connect, at the same time it will inevitably raise the profile of sending cards – this is our week!

I know that many of you have events and activities planned to tie in with the week. Please get the word out on social media, and be sure to tag @thinkingofyouweek and #thinkingofyouweek so that we can all share/repost and spread the news as far as possible!

For those of you still looking for ideas, please see our website www.thinkingofyouweekusa.com.

Currently we have two group opportunities for those who would like to participate:

As we promote the week on social media we have been offering weekly giveaways by individual companies in the weeks leading up to September 24th.

These giveaways will culminate in one Stationery Jackpot, to run for the week of September 10th with the winner picked at random on September 17th.

If you would like to have your product included in this giveaway, and your company tagged on social media so that your followers will see and be able to enter and also follow @thinkingofyouweek, we need your product by September 6th.

We will photograph, post and consolidate giveaways at Calypso Cards: Rising Sun Mills, BH101, 166 Valley Street Providence, RI 02909

GCA Convention runs at the same time as Thinking of You Week. American Greetings has kindly offered to organize a table with Thinking of You cards available for attendees to write and American Greetings will mail them. If you would like to donate cards for this, please send them to arrive by September 20th, to:

Mallory Malec
American Greetings
Target Product Management Team
One American Boulevard
Westlake, OH 44145

Keep an eye on the toolkit on the website for an upcoming press template that can be customized to your own event. Let’s do all we can to spread this wave of happiness through sending greeting cards!

If you have any questions please email [email protected].

 




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