April 14, 2020 • Sarah Schwartz
Just like elsewhere, the strongest releases put a modern twist on classic elements. At Peking Handicraft, Cindy Lo, owner, noted strong 2020 winter holiday motifs as buffalo checks and plaids, red trucks and farmhouse modern, especially when elevated with Sherpa, faux fur, applique and embroidery for a luxe, tactile touch.
Meanwhile, the coastal holiday niche appeals to customers in those areas, said Colleen Hall, Director of Marketing, C&F Home. “Natural colors and materials are popular in coastal living, and we are debuting collections that speak to this trend. Starfish motifs fit perfectly into this trend, as they can be used as holiday stars or in an everyday capacity.”
At Studio M, Sue Todd, director of product development, described natural elements mixed with a touch of sparkle as a huge trend. “We love that look and are very excited about our winter product release this year.”
Also Look For
Gnomes, holly, herbs, poinsettia, evergreen boughs, snowmen, and gold lettering and hand-lettering. Seek items across categories with vibrant vignettes that tell a story. Reds dominate in shades from cerise to crimson, while greens run the gamut from very light to deep Hunter shades.
Tried & True
As far as holidays go, Christmas stands alone in that its rich imagery and nostalgic symbols are immediately visually comprehended by the majority of Americans. That means product can and should reference everything from “The Nutcracker” to “A Christmas Story.” This is what will make for a great shopping experience — as such, that product should be starring in Instagram feeds!
“I’m inspired by the creative energy that the market brings. If you’re looking for inspiration, it’s a great place to immerse yourself for a shift in perspective.” — Katie Forte, June + December
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