Business

November 8, 2020 • Sarah Schwartz
Stationery with Substance, Part 1: Letters A-M

Succulent Plant - Joy with Bow from Lula's Garden

Stock your shelves with stationery and gift offerings that tug on the heartstrings

Stocking your shelves has become trickier than ever — that is, if your customers are able to access your shelves at all! So as you begin to buy and present your all-important fourth quarter offerings, seek that which tugs on the heartstrings, allows us to connect with others, or helps make our private spaces as well as those of those we love that much more positive. As you’ll see, these can be accomplished in many ways, starting with our “a” for alcohol! Our 2020 design abecedary focuses on heart and soul.

A. Alcohol.

Not since prohibition was abolished have wine and spirits been so popular — and our industry offers a paper version of every poison, no ID required! CharmCat Creative.

CharmCat Creative stationery
CharmCat Creative

B. Black Subjects.

Representation matters, as players large and small have realized. Rifle Paper Co.

Stationery from Rifle Paper Co.
Rifle Paper Co.

C. Coronacards.

Think of this category as a way to get difficult conversations started.  Kwohtations.

Coronacard from Kwohtations
Kwohtations

D. Dolly Parton.

This national treasure inspires her enormous following with her wisdom, charm, talent and giving nature. Chronicle Books.

Dolly Parton Songteller Book from Chronicle Books
Chronicle Books

E. Expletives.

If there was ever a time where profanity may get a pass, it’s now, especially when it’s cleverly presented. exit343design.

Stationery from Alexa Pulitzer
Alexa Pulitzer

F. Folk.

These artistic traditions reflect various cultures, so it’s no surprise these designs feel especially beguiling now.

Thank You Card from exit343design
exit343design

G. Giving Awards.

Seek palm-sized tokens to spread cheer and brighten days. Compendium.

Palm-sized tokens from Compendium
Compendium

H. Hyperrealism.

Expect to see this popular style of painting and sculpture make an occasional appearance on stationery. Cami Monet.

Paint Palette Notepad from Cami Monet
Cami Monet

I. Intricate.

Makers add interest to their wares by infusing them with an unexpected complexity that invites slowing down and reflecting. Rifle Paper Co.

Stationery from Rifle Paper Co.
Rifle Paper Co.

J. Jewelry as Stationery.

Packaging can not just make this category mailable, but almost serve as cards themselves. Chocolate and Steel.

Jewelry from Chocolate and Steel
Chocolate and Steel

K. Kaffee Klatsch.

In the absence of these gatherings, makers do what they can to keep them alive on paper at least. E. Frances Paper.

E. Frances Paper Greeting Card
E. Frances Paper

L. Living Spaces.

The ultimate decorative accessories are alive. Lula’s Garden.

Succulent Plant - Joy with Bow from Lula's Garden
Lula’s Garden

M. Mental Health.

With less chances to see each other, nurturing loved ones frequently takes place through the mail. Quiet Lines Design.

Greeting Card from Quiet Lines Design
Quiet Lines Design



75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.520.2137

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