November 8, 2020 • Sarah Schwartz
Stationery with Substance, Part 1: Letters A-M
Stock your shelves with stationery and gift offerings that tug on the heartstrings
Stocking your shelves has become trickier than ever — that is, if your customers are able to access your shelves at all! So as you begin to buy and present your all-important fourth quarter offerings, seek that which tugs on the heartstrings, allows us to connect with others, or helps make our private spaces as well as those of those we love that much more positive. As you’ll see, these can be accomplished in many ways, starting with our “a” for alcohol! Our 2020 design abecedary focuses on heart and soul.
Not since prohibition was abolished have wine and spirits been so popular — and our industry offers a paper version of every poison, no ID required! CharmCat Creative.
B. Black Subjects.
Representation matters, as players large and small have realized. Rifle Paper Co.
Think of this category as a way to get difficult conversations started. Kwohtations.
D. Dolly Parton.
This national treasure inspires her enormous following with her wisdom, charm, talent and giving nature. Chronicle Books.
If there was ever a time where profanity may get a pass, it’s now, especially when it’s cleverly presented. exit343design.
These artistic traditions reflect various cultures, so it’s no surprise these designs feel especially beguiling now.
G. Giving Awards.
Seek palm-sized tokens to spread cheer and brighten days. Compendium.
Expect to see this popular style of painting and sculpture make an occasional appearance on stationery. Cami Monet.
Makers add interest to their wares by infusing them with an unexpected complexity that invites slowing down and reflecting. Rifle Paper Co.
J. Jewelry as Stationery.
Packaging can not just make this category mailable, but almost serve as cards themselves. Chocolate and Steel.
K. Kaffee Klatsch.
In the absence of these gatherings, makers do what they can to keep them alive on paper at least. E. Frances Paper.
L. Living Spaces.
The ultimate decorative accessories are alive. Lula’s Garden.
M. Mental Health.
With less chances to see each other, nurturing loved ones frequently takes place through the mail. Quiet Lines Design.