Features

The first step in capturing a sale is capturing the attention. Stationery ranges like Darling Lemon are delving into gift categories, like ultra-luxe silk scarves for example, which do the heavy lifting for retailers as they romance their range and make it almost seem to come to life. A broader statement leads to deeper sales from satisfied customers, which builds everyone’s bottom line for a classic win win. Keep reading our featured story for more finds that truly deliver!

Mind Over Matter

While most stationery and gifts serve some sort of tangible function, they are splurges at heart. One of the many lingering coronavirus effects on the American psyche has been a thoughtful shift in the attitude toward indulgences of all kinds…READ MORE.

Winter Show Finds

s affordable as they are accessible, stickers were already poised to slay the stationery market pre-pandemic. In the ensuing months, these addictive adhesives have morphed into visual shortcuts to instantly convey our personalities and predilections, and as such played a starring role at winter markets…READ MORE.

Noted Lookbook

The third incarnation of *Noted: The Greeting Card Expo returns virtually May 20-21. Programming includes the ever-popular pitch programs, yet the focus is stellar card design… READ MORE.

The GCA Desk

George White, president, Greeting Card Association, and Rafe Morrissey, vice president of public affairs, Greeting Card Association discuss USPS reform…READ MORE.