Profiles Retailer

January 5, 2021 • Sarah Schwartz
Designer to Watch in 2021: Amy Gonzales

Amy Gonzales, Smitten on Paper

Amy Gonzales from Smitten on Paper, has shown herself as a stationery star and is one of Stationery Trends’ 10 Designers to Watch in 2021.

Aesthetic of the line?

Smitten on Paper is clean, classic and feminine with a bit of vintage flair. Our products are beautiful and useful. For me, design is always linked to function. Good design doesn’t shout, it whispers, gently pointing the way.

Smitten on Paper Logo

Current Bestseller?

Our newest luxe notepads with rainbow foil. They are fun, happy, and make a great gift.

Best-seller from Smitten on Paper

Personal Favorite?

Our Enamel Envelope Paperclips, the first product I designed that was not paper based. They are a tiny, functional piece of art for your desk. They embody our entire design philosophy, create hardworking items that bring joy into the everyday.

Smitten on Paper Logo's Amy Gonzalez share's her personal favorite design

Surprise Hit?

Our Weekly List foil notepad. It is made from super thick card-stock with foil stamping on each page. The notepads got us our first big wholesale account, a store we still have a good relationship with today. We mailed a sample to the address of a buyer we found online, and miraculously that little package made it into the right hands and they placed an order. It’s inspired many imitations, but none come close to the original.

Smitten On Paper Surprise Design Hit

Iconic Selection?

The Aimee luxe wedding suite is a perfect representation of our wedding line. Simple and clean with a slight vintage flair and nods to the natural world. The invitation is letterpress printed in a rich green ink and the leaves of the envelope liner are stamped in matte gold foil on sequoia paper.

Smitten On Paper Iconic Card Design

Favorite Color?

Castle Gray, a green-gray with blue undertones first used on the exterior woodwork of castles in the Middle Ages.

Favorite Color of Amy Gonzalez from from Smitten on Paper's Amy Gonzalez's favorite color

Current Design Obsession?

Stone carving. I’m continually amazed that delicate and elegant letterforms, flowers and leaves appear out of some of the most solid substances on earth.

Favorite Flower?

The Koko Loko Rose, a mysteriously desaturated blush rose that looks like it was plucked from a vintage photograph.

Amy Gonzales, Smitten on Paper
Amy Gonzales, Smitten on Paper

Favorite Indulgence?

Books and skincare.




75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.520.2137

Stationery Trends Summer 2021 cover image
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