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July 6, 2022 •
Crafting the Perfect Envelope: Quick Brown Fox
{Sponsored} Quick Brown Fox, a Brooklyn-based greeting card company that specializes in letterpress, is known for their bright colors, funny cards and, as owner Kate Murray says, “good puns and bad pickup lines.”
“When I got started (with Quick Brown Fox), love and friendship is what I was leaning towards,” Murray said. “I like my cards to be bright and funny, hoping for a laugh or a smile. Especially the last two years … to cheer someone up from afar.”
Before Murray decided to make the switch to Leader Paper, she was experiencing frustration similar to others in the industry — lack of availability, variety and quality when it came to envelopes for her greeting cards. And for a product line that is largely centered around happiness, quality is of the utmost importance.
“I was sourcing (envelopes) from all over the place … we got picked up by Barnes & Noble a few years ago and quantities were so large, I could not get all the envelopes from all places,” Murray said. “It was taking a long time and was stressful, figuring out if they were all going to be the same quality and getting them all on time.”
It was then that Murray turned to Leader Paper, boasting a wider variety of designs and stock to choose from, helping her ensure quality and availability for her greeting cards. To help their designs “pop,” Quick Brown Fox just uses a “simple, white envelope,” but is pleased with the quality overall.
“It just makes it simple for all (our greeting cards) to have the same high-quality envelope,” Murray said. “I want the color on the card to pop, so we needed a good envelope to be the background so the color and printing stood out really well. They were able to find the perfect one we needed for that”
After making the switch, Murray said her customers are “happy” with the quality of the new envelopes. “My big stress is, having been using the same envelope for so long, I was worried there was going to be (negative) feedback … but I still get compliments that the envelopes are so nice.”
Murray added that not only has the quality and order turnaround time been factors in their success, but also her relationship with Leader Paper — specifically, Sue Charlier, Leader Paper’s greeting card expert.
“(My relationship with Leader) is fun because I have a personal connection and (Sue) reaches out all the time to wish a happy Thanksgiving or happy birthday, or ask how it’s going,” Murray said. “I feel like I was able to tell her all my worries about what I needed in an envelope, especially for large quantities, and she sent non-stop samples to make sure I was really happy before I ordered.”
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