Features

High Design for Office & Desktop Accessories

High Design offers a big infusion of excitement in this market, which can get as humdrum as say, a day at the office, pointed out Monika Brandrup, vice president and creative director, Up With Paper. “Shoppers have been noticing private branding for office and desktop accessories from Martha Stewart and Sugar Paper to Paper Chase and Kate Spade for a while now.”

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What’s Hot

Streamlined, clean pieces, quality materials offset with humor, novelty and eye-catching iconography. “Brights, browns, golds and pastels are what’s hot in the office market,” detailed Nene Okereke, sales manager, C.R. Gibson.

Tried and True Elements

Flamingo and cactus, Okereke added. “These designs continue to outsell their counterparts. Consumers love the fun and summery perspective of the flamingo and the uniqueness of the cactus.”

“We are inspired by what is on trend and what is relevant in the marketplace. In this market, the only constant is change. So we try to create our products around designs and elements that we think will resonate with our retailers and their customers.” — Nene Okereke, C.R. Gibson